Every big shift starts with a question. For Natra, it was simple and deeply personal: Can we create stretch, softness, and beauty without plastic?
While working with fashion brands, our founder, Zoë Abel, learned what most people never see. All commercially available lace relies on petroleum based nylon, polyester, or spandex. In other words, all lace contains plastic. That realization opened the door to deeper concerns including microfiber pollution, end of life challenges, and the long term impacts on women’s health.
We are now in active research and development. Our team is testing plant-based approaches in the lab, learning what works and documenting what does not. We are studying stretch and recovery. We are exploring dye compatibility. We are mapping end of life pathways with independent testing. This is careful work that takes time, but we are moving quickly and strategically. The goal is clarity over hype, with a focus on creating a product that can reach and benefit every woman.
Our direction is clear: build materials with near zero plastic content that feel beautiful, move with the body, and are designed for circularity. Do it in a way that can scale, with processes that mills and brands can adopt without adding unnecessary complexity. And share our progress with transparency as we learn.
If you are an investor or brand partner who believes materials should protect both people and the planet, we invite you to join us on this journey. The work is already underway, and each step forward brings us closer to a more responsible future. Together, we can help shape a new standard for textiles defined by integrity, innovation, and care.
